So very much happens on the news desk that sometimes the little, usual steps are forgotten.  I’m guilty of this.  I work so hard on so many different tasks that I overlook a simple step that would have gotten me everything I needed.  Last week though the simple routine  helped us get an exclusive interview with Timothy Masters, a man who spent 10-years in prison for a murder he didn’t commit.

In the middle of the afternoon we received a short release from Masters’ attorney saying the Cit...
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I have repeatedly mentioned this in my posts:  I take calls weekly from viewers upset because they don't have easy access to a computer, let a lone the Internet.  They are upset because our newscasts direct them to our website for further information on the stories.  The calls are mostly from elderly folks, but increasingly the calls are from younger people.  Due to their economic situations, the computer or the Internet, was an expense they could no longer afford.

I try to give out all the i...
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Your hard work on that press release just went bye-bye with the click of the delete button.  You know what’s the saddest about this?  I don’t even know what I deleted.  There was no information, other than your name and contact info in the body of the email.  You expected me to open an attachment to find out what you’re pitching.  I don’t have time to open the attachment.  Delete.

I’m not making this up.  Earlier this morning during a rush on the news desk I deleted four of these ema...
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I’ve been on the news desk for almost 10 years at CBS4 News.  By now it’s routine and instinctive on how to cover big breaking news events.   First it’s the adrenaline and the rush of semi-controlled chaos as I work to confirm information, move news crews, keep the newsroom informed of every development, etc.  Eventually my silent thoughts of “is this really happening?” creep in and are later followed up by the emotions and thoughts everyone at home watching the event unfold have ha...
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A few minutes before the 10pm newscast started on a night in January I answered the phone and found myself talking to a woman threatening suicide.

The call didn’t start out that way. The caller wanted to leave a tip about a story we had tried to work in November. I could tell she was very upset and her story sounded…well, honestly, crazy. I have taken many conspiracy theory calls, calls from people claiming to have been implanted with a microchip by the government, and yes, even calls fr...
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It seems though I may have programmed the producers too well.  I’ve written how I proudly wear the Dream Killer Tiara as I often have to tell producers they can’t have desired live shots because logistically they’re just not possible. Everyone knows though that I, and the others on the news desk, work hard to make all the requests come true.  

So I was quite surprised yesterday when a producer cancelled a live shot without even talking to me about a way to make it happen. "You’ve go...

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“I’m in Longmont. Have you received any calls on lights in the sky?  My wife and I and two or three others saw this light that looked like a shooting start until it split into two and then crisscrossed each other until the lights faded out!” 

The caller went on to explain more about the lights.  He said Longmont Police had said the lights were from pyrotechnic skydivers but that he didn’t believe it.  I told him that I couldn’t confirm that but there was a group of pyrotechnic sky...

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“CBS4 News this is Misty.”

“I don’t understand why you media won’t ask Obama the hard questions on why we’re still in Afghanistan.  No one wants to be there.  I want you to ask…” The caller went on with question after question.  I tried to interrupt a couple of times, but wasn’t heard. 

Finally he took a breath.  “Sir, I can’t ask these questions for you.  I…”

He cut me off, “Don’t sass me young lady.  I was talking.  I know what you can do.  You’re the med...

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I found myself explaining to a woman over the phone how to share a link on her facebook page tonight.  Then I found myself kicking myself for the internal sigh I had when the woman asked me to her.  The conversation ended with her crying and with me holding back my own tears.

The woman called to ask if there was a way to get a copy of a story that the station aired.  She was watching it on her computer and wanted a copy for her and her mom.  I started to explain that the newsroom administrat...

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“Misty, I blame you!” exclaimed the producer half in jest half in frustration.  “All these weird truck problems are all you!” 

“Yep, that’s me.  I caused the tire to go flat,” I responded with a laugh.

Sometimes when it seems all is going wrong, all you can do is make a joke out of it as you work to make sure the viewer would never know what obstacles with which you’re dealing.  Tonight it was a flat tire on a live truck.  The truck was already in position for the 5pm newsc...

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Monday night (Nov. 2) after 6 p.m. I heard a call to respond to a stabbing in Jefferson County. Several agencies were called to send crews, including K-9, set up a perimeter to search for suspects. Immediately my new antennas went up and I was on alert. I had few crews – let me rephrase – NO crews, available to send to just check out the scene. I needed information and I needed logistic plans A – D.

I waited a few minutes to give dispatchers enough time to do their jobs before I bothered...

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I noticed last night as I was leaving that there was a bowl with a stick of butter in it on the desk behind the assignment desk. I don’t remember the exact phrase I said, but as I grabbed my coat and saw it I exclaimed something like, “seriously? Is that butter on the desk?” Then I walked away.

I figured the owner of the butter would take care of it in the morning, so I didn’t touch it. The bowl the butter is in is a nice bowl. I have lost many-a-bowl to the underbelly of the break roo...

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I’m never sure how things like this happen, but it’s frustrating.  I think there was miscommunication all around this afternoon.  I say all around because the problem just wasn’t here in the newsroom.  We almost missed an important story all because the right questions weren’t asked and those who were supposed to have all the details had little information themselves.

An intern answered one of the many phone calls this afternoon and was told of an upcoming press event.  The event was...

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Every Monday from 6-9pm MST @PRsarahevans hosts Journchat on Twitter.  One question lead me to write this post.

My answers:

Even though I was going for witty and funny in my first answer, both answers are actually serious.  A press release with a nice goody basket these days definitely helps the event stand out in everyone’s minds as we go into our editorial meetings, but if what you’re trying to get us to cover just doesn’t fit anywhere into our news goals, you probably won’t...

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I must share the craziness that I heard today because it’s all so random and on my mind.  I must share to make it a self-therapy of sorts.  If I have to deal with it, then you, who read this, can share and get a peek into the craziness I hear day in and day out.

 

As I walked onto the news desk this afternoon I heard from one of the scanner, Aurora I think but can’t be sure since I was just stepping onto the desk, “Reported vandalism of a car.  Caller says a man is hitting a car with a ...

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I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation.  (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.)  I relate to your job as I compare it to that of my own as an assignment editor.  I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners. 

Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...

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I’ve been called many things and accused of many things by those who call the newsroom to share their complaints, frustration, and anger.  I’ve been accused of being an instigator by encouraging and rallying for reaction from the public.  I was thrown back a little the other day when a caller accused me and the media in general of NOT inciting the public.

 

When I answered the phone the caller immediately launched into his tale without pausing for breath.  He rambled about September 25^th ...

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Since September 10^th when the undercover video at ACORN was released I, and my coworkers, have taken many calls, emails and social media comments on the story.  With confidence I can say 90% of the comments were nasty and mean.  Only a few times did I see an email, direct Twitter message, or phone call that didn’t make me brace myself for another lashing.  Those few comments were actually questions instead of accusation.  They were questions of “how is a national story like ACORN covered ...

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This afternoon the news desk received two very viable news tips.  I was unable to confirm either tip.  My gut tells me that tomorrow, both tips will be a story.

 

It’s frustrating when this happens.  I can only do so much from the news desk like make as many calls as possible until I reach anyone who will give me an answer.  If the answer is no comment or no that’s incorrect, I’m stuck. 

 

I’m on the news desk communicating through email, phone calls and even Twitter.  None of this r...

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This afternoon the news desk received the below email with a simple subject line of "Hello".

 

Hello! I dream, to meet my significant other, a native part of soul, a kind, fair, true the person who can establish a strong, friendly family. In which there will be a main thing, respect, trust, love, sincerity, to each other. I will be very happy to see your letters here: (Web address listed here)

 

Attached to the email is a picture of a beautiful young lady in a red clingy, but not too revealin...

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I have mentioned before the amount of email we receive on the news desk.  Hundreds.  We have to sort through them for vital information needed by deadline; for press releases updating continuing stories or notices for upcoming events; for internal station and corporate memos; and for valid news tips.  I think only half of what is emailed is actually useful to us.  The rest is basically spam from companies (news wire services, and even some PR firms) all over the nation doing mass emails to al...

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Me: "CBS4 News this is Misty"

Caller:  "This is John Doe and you don't know me from hell cause I've kept it that way but I just have to do something to help Michael.  You see I was a child actor and under contract with Disney at 18.  Then I went on to be a producer at Liberty UA.  I worked with Dick Clark to create the American Music Awards."

(I didn't interrupt, but I knew I was in for a long call if I let it go on, but it was quiet in the newsroom and he wasn't being irate or belligerent.  I ...

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I was accused of not believing in the freedom of information by an upset caller today.  I wasn’t surprised by his outburst because he started off the conversation very abrasive.  This was a new accusation though.  I’ve been called many things over the phone while on the news desk, but my belief in freedom of information has never been questioned before today.

 

Me: CBS4 News this is Misty

 

Caller:  Yes, I’d like to know why I can’t find the phone numbers of all the stations in Denver...

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I heard someone say the other day that he never hears the term multitasking anymore because now with all that we do, and how often we stay connected, multitasking is just what we do.  It isn’t something to brag about on resume.  Okay, he has a good point and no, I personally wouldn’t point out and claim to be good at multitasking on a resume.  I wouldn’t have to because more often than not Assignment Editor is a synonym for multitasking.

 

One afternoon last week during the afternoon ed...

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I’ve been off the news desk for two weeks due to medical leave.  It’s always daunting to go back to work after just a few days off of work.  News never stops.  The job never stops.  Often hours off the desk leave you running around trying to catch up on all that has happened and all of what you need to do to continue the news coverage.  Just earlier this summer when I returned from speaking at a conference it felt like I had walked into the middle of a dance and had no rhythm.

 

Today (so...

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"I NEED ALL THE INTERNS IN THIS NEWSROOM TO ANSWER THE PHONES!!!!"

I'd cupped my hands around my mouth to amplify my voice and shouted out into the newsroom in a very stern voice.

I didn't even think.  I just yelled.  The entire newsroom went quiet.  Then a couple of the producers chimed in, "Please. Please help answer the phones." 

The phones were ringing constantly and the afternoon storms were just starting to cause havoc.  My coworker on the desk and I were working to gather information and...

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Drove back from Vegas this morning. Rushed to work. Walked into a newsroom that was buzzing with urgency of covering tornadoes. I've been gone for a week. Almost every day that I was gone there was severe weather coverage. (Many have joked tornado alley moved, but actually I believe this is more traditional to Colorado weather patterns and what's been out of the ordinary is the lack of such weather.)

It was obvious this dance had been done quite recently and people were in auto-mode; which doe...
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Friday night, 9:58pm: I hear the producer say over the RTS "Misty - Somebody tell Jennifer Zeppelin we're less than a minute away from the show!"

My head snaps up and I see Jennifer McRae half-way between me and the weather center. "Jennifer! Go tell Jennifer Zeppelin we're less than a minute away!"

Jennifer looks at Jennifer Miller standing across the producer pod from her. "Jennifer! You've got less than a minute! RUN!"

Me: "NO! Wrong Jennifer! Jennifer Zeppelin, ZEPPELIN!"

I'm not heard becaus...
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Yesterday I took a call from a woman so upset I knew she was shaking from head to toe to yell at me. She and a man in the background were furious that the newscast used a statement from a local abortion doctor, Dr. Warren Hern, and his picture. The statement was released to the media by the local doctor himself on his reaction to the fatal shooting of Kansas abortion doctor, Dr. George Tiller.

The caller truly believed our phones were "ringing off the hook" with furious complaint calls like he...
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I've mentioned this before and will mention it again: we received HUNDREDS of emails DAILY from PR professionals, viewers, and Public Information Officers. To handle all of the emails we have one email address that goes to all of us on the news desk as well as all of the producers. The more eyes that can see what is sent to us, the better the chance something isn't overlooked.

This is exactly what happened today. A police department sent out additional information to a situation we'd covered t...
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I have the Nuggets playoff game on the TV to my right and I actually have the volume up just enough so I can make out what is being said, but it's no louder than any one of the 11 scanners that surround me. This is rare. I have so much else to pay attention to I rarely pay any attention to the TVs. Same goes for the producers and writers doing their job to get ready for the newscasts. Unless we're watching another station's news lead or breaking news coverage, the TVs get little attention.

Ju...
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It's as silent as it ever gets in the newsroom. I only hear background noise of scanners, keyboard keys clicking and a far off television. My shift is only half over but I feel spent for a job that is relatively sedentary.

I'm spent because from the moment I walk in the door until about this time every night it's go go go time. I may walk off the desk to track down photographers, editors, engineers, producers, etc., but I'm mostly confined to the news desk where everything comes at me. Constan...
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In less than an hour I took three calls where with a sigh I just said, "Thank you, I'll pass on your comment."

The first was from a viewer who claimed no news media until today had EVER done a story on waterboarding and the government use of it. At first I was going to interrupt to tell him of the multitude of stories the station has aired on both the national and local levels. I couldn't because the caller was on a rant and I couldn't get a word in anywhere. At one point I wondered, "Has he t...
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Today is so not yesterday. Today was busy to start because of back-to-back meetings followed by the rush to actually get caught up on everything with only an hour to go before news-time. Yesterday started off with my coworker saying, "Oh, by the way your night side photographers are screwy today" and ended with this Tweet "WMF PIO: confirms 14-yr old arrested for arson and reckless endangerment for starting the fire. Suspected of playing w/a lighter near bushes."

It was so busy that I realized...
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Today was a comedy of errors on the assignment desk. We didn't miss any breaking news or mess up any big news stories, but it did cause a headache! In less than an hour we found out that an event wasn't shot as planned and found out the photographer in the satellite truck for a reporter's live shot at 6pm was at point A, which was miles away from reporter, who was in the actual location point B!

The event we missed was for a short story, a vo/sot, for the 5pm newscast. The photographer receive...
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This afternoon was another comedy of errors for the news desk. I walked out of a meeting with the news director to hear a reporter say into his cell phone, "Now, that's an answer out of my pay range. Let me have you talk to someone else." He handed to phone to my coworker on the assignment desk.

I logged into the computer and kept an ear out on the conversation. It sounded like my coworker was trying to have a picture emailed to us for use in a story. The reporter then started telling us in t...
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Email tips that make you go "what?"