Showing Tag: " "breaking news"" (Show all posts)

Logistics and emotions of covering a school shooting

Posted by Misty Montano on Tuesday, March 16, 2010, In : Assignment News Desk 
I’ve been on the news desk for almost 10 years at CBS4 News.  By now it’s routine and instinctive on how to cover big breaking news events.   First it’s the adrenaline and the rush of semi-controlled chaos as I work to confirm information, move news crews, keep the newsroom informed of every development, etc.  Eventually my silent thoughts of “is this really happening?” creep in and are later followed up by the emotions and thoughts everyone at home watching the event unfold have ha...
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A preemptive strike from a PIO or PR rep can prevent mishaps

Posted by Misty Montano on Saturday, September 26, 2009, In : Assignment News Desk 

I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation.  (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.)  I relate to your job as I compare it to that of my own as an assignment editor.  I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners. 

Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...


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Misty Montano


Evolving Journalist I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am taking on the new exciting and challenging role of Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won an Emmy for my work and spent the first 10 years of my career. I truly grew up on the news desk.

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