Showing Tag: "pio" (Show all posts)

A preemptive strike from a PIO or PR rep can prevent mishaps

Posted by Misty Montano on Saturday, September 26, 2009, In : Assignment News Desk 

I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation.  (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.)  I relate to your job as I compare it to that of my own as an assignment editor.  I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners. 

Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...


Continue reading ...
 

Oh the frenzy one missed email causes

Posted by Misty Montano on Saturday, June 20, 2009, In : Assignment News Desk 
I've mentioned this before and will mention it again: we received HUNDREDS of emails DAILY from PR professionals, viewers, and Public Information Officers. To handle all of the emails we have one email address that goes to all of us on the news desk as well as all of the producers. The more eyes that can see what is sent to us, the better the chance something isn't overlooked.

This is exactly what happened today. A police department sent out additional information to a situation we'd covered t...
Continue reading ...
 

Getting a mug shot shouldn't be this hard

Posted by Misty Montano on Saturday, June 20, 2009, In : Assignment News Desk 
Last night I received the below press release and thought it was written odd because it's missing information that is usually included like description of the suspect, the date of birth, hometown, etc. I figured it had been sent out because of the unusual crime: an angry man throwing a computer monitor across the room in a store. This is something you'd normally see on TV dramas only. We don't receive releases on criminal mischief such as this often.

Lone Tree Police Department
News Release
Type...
Continue reading ...
 
« Back to posts
 

Misty Montano


Evolving Journalist I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am taking on the new exciting and challenging role of Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won an Emmy for my work and spent the first 10 years of my career. I truly grew up on the news desk.

Comment Policy