Each day I try to find social aspects of our stories. The easiest thing to do is just post a
question or comment about a story on Facebook and/or Twitter and let
conversation ensue. When I can or have
the opportunity I’ll jump into the conversation and add responses either as
myself or commenting as the station.
Those conversations are necessary to create relationships
with people who will turn us on, click on our links and share news tips. The conversations aren’t necessarily for
incorporation into a news story. When
the comments add value to the story they can be used. When you answer a question asked through
Twitter or Facebook you tell the viewers from where the question came.
Easy isn't always the right tactic; we have to go beyond just these conversations. If at all possible use the Facebook Social Plugins
or widgets, like the Twitter widgets, on a web page to encourage use of your
website. When you do this you give
people more of a reason to go to your website than just, “go to 9news.com for
more information.”
For example, I made this Colorado Earthquake page last
week. It has a time line widget where I
posted some of Colorado’s
notable quakes over the years. I added
the Facebook comment widget to encourage conversation on the page.
During the newscast the anchors told viewers of this page and gave
them a reason to choose our website for an interactive way to look at the earthquake
history instead of the normal go to “X” story for more. This also created an opportunity for the social aspect of news to be brought into the story without sharing comments from Facebook that viewers may or may not care to hear.