I want to be absolutely clear.  I messed up.  I did not think the situation all the way through before I posted a Tweet.  I’m going to explain my line of thinking, but in no way am I excusing anything I did.  I simply want to share it because I learned a valuable lesson that slapped me in the face.  Seriously, my face stung like I had been slapped.

I received a call from another O & O (owned and operated) CBS station asking if I knew anything about a plane that had to make an emergency la...

When you have decided to use Twitter or other Social Media tools in your news organization you need to use them as one in your strategic news plan. If you have a lead on a story and are willing to post the new information on your Web site, post it also on all Social Media platforms you are using. Don’t just break the news on only one tool. Even worse don’t fully share the information on one platform, but only tease on another.

On August 12 all media outlets in Denver were following a devel...

Since I have asserted it’s time to define how journalism can function in social media, I’d like to offer advice on how to start or how to improve your use of social media.  Let me put forth a suggestion that we not think of social media as “media.”  I know when I think of other media, I think of competition.  Social media is only competition when you choose to let it be.  Social media platforms are tools to utilize to help achieve your news goals. 

Social platforms are not just Twi...